It’s imperative, especially for local businesses, that you’re using Google My Business
. It’s basically a freebie when someone is looking for a local service. Google likes to provide its users with the best possible search results and many times this includes local business. If I’m looking for someone to cut my lawn and I search for “lawn services” I’d much rather see results close to me than results too far away to be relevant.
This is why it’s so important to get your business listed on Google asap if it’s not already there. Imagine if you’re a new site. You know it’ll take some time to get listed for your desired keywords. But using local search and making sure you’re listed under Google My Business can give you these local listings far before organic results will appear.
Take a look at the image below:
The top 3 local services within Google Places are not currently listed in the first 3 organic search results. Without the Google My Business, or, local search results those business wouldn’t really have a chance.